PulteGroup is using a market research idea often seen in the auto industry to test out customers’ likes and dislikes of various housing floor plans.
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As home equity levels improve, the move-up buyer is back on the market.
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Some lenders are bringing back “lock and shop” programs to help home buyers lock in mortgage rates during their house-hunt so they won’t need to fear rising rates.
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Over the past year, builder confidence in the new-home recovery has been steadily rising, but the momentum has hit a pause.
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“The national upward trend in remodeling is unmistakable,” says an industry spokesman about the latest remodeling index results.
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Loan demand surged 11.2 percent last week as interest rates eased slightly from their yearly highs.
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